Editor's introduction: In recent years, the domestic film market has developed to an unprecedented climax. The highest film box office has reached 5 billion. After bulk sms service a year of silence in the epidemic, major hot films to be released have sprung up like mushrooms after a rain. Get a piece of the pie. Online ticket purchase not only facilitates people's lives, but also promotes the development of the film market. The author of this article selects two popular ticket-purchasing bulk sms service software—Maoyan and Taopiotiao, and compares and analyzes the appearance and function points in the shopping process of the two. 1. Experience environment 2.
Market analysis According to the data report provided by iiMedia Research, it can be seen that in the first quarter of 2019, Maoyan occupied a large share of bulk sms service China's ticket purchase market, accounting for 42.6%, while Tao Piao Piao ranked second, accounting for 31.5% of the ticket purchase market. %. Maoyan and Tao Piao Piao basically occupy the entire online movie ticketing market. Since the rapid popularity of mobile payment, oline has become the main channel bulk sms service for audiences to buy movie tickets. With the explosive growth of the movie market in recent years, the competition of online movie ticketing platforms has also become fiercer.
Maoyan is a subsidiary of Meituan, and has in-depth cooperation with Tencent, enjoying the huge user traffic of its products; while Taopiao Piao is a product bulk sms service of Alibaba, which has relatively good channels, traffic, funds, and multi-platform collaboration. big advantage. With the investment of resources, the competition between Maoyan and Tao Piao Piao will be more intense in the future and can be maintained for a long time. Third, the way of profit In terms of profit model, Maoyan and Tao Piao Piao are basically the same, with a high degree of business overlap. But the focus of bulk sms service the two is different. 1. Cat's Eye 1) Film industry chain Maoyan's role in the film industry chain is that of a distributor. It is located in the middle of the film industry chain and plays the role of publicity and distribution.