Obviously not. In Douyin, we have seen the law of bulk sms service content evolution, even ambition. During the cold start period, Douyin did not carry out any additional promotion and delivery, and was basically still in the stage of exploring user preferences and strengthening the platform’s tonality; In March 2017, cross talk actor Yue Yunpeng posted a parody video with a Douyin watermark on his Weibo account; In June 2017, Douyin chose the promotion strategy of bulk sms service popular variety shows and celebrity endorsements, and sponsored many programs such as "The Rap of China" and "High-energy Youth League", which successively entered the attention of users, resulting in a surge in downloads. 2. Weibo In 2013, Weibo invested Miaopai to introduce Miaopai short video content;
In August 2014, with the ice bucket challenge, Miaopai bulk sms service began to spread on the whole network, boosting the short video business of Weibo; At the beginning of 2015, Miaopai hatched Xiaokaxiu, a short video product led by celebrities, which has driven the active Weibo users to reach 120 million; In 2016, Weibo Miaopai was attacked by Douyin bulk sms service Kuaishou, and the penetration rate continued to decline; In 2018, Weibo began to "de-miaopai" and launched "Weibo Stories", but it was unable to stir up waves. 3. Douyin and Weibo A feature of the content industry is that various industries have a high degree of overlap, and they are all doing information flow and short videos, and social relations are more sticky than content consumption.