Before Shang Yang's reform, the Qin state was weakened due to years of civil wars, and was in a predicament of internal and external troubles. In addition, the Qin state left behind a large number of slavery social customs, and the ideas and customs have entered a bottleneck period; in order to compete for power, civil wars continued among the ruling classes of the Qin state.
If you were the prime minister of Qin State, Shang Yang, how would you turn the tide in the face of the ruined Qin State? Is it the drastic implementation of changes and the promulgation of various decrees?
The Qin government in those days often changed the order, and its credibility was completely lost. Therefore, the first thing Shang Yang had to do was to restore the credibility of the government in front of the people.
All great actions and thoughts have a humble beginning. What was the first step in Shang Yang's reform? Resettlement wood Lixin. Shang Yang erected a three-zhang-high log outside the southern gate of the Guodu Market, and put up a notice saying: Whoever can bring this wooden stick to the north gate of the market will give him ten gold. The people were surprised, but no one was willing to move. Shang Yang showed the notice again and said: If anyone can move it, give him fifty gold. Someone dared to move the wood to the north gate of the market, and Shang Yang immediately gave him fifty gold. In this way, he won the trust of the people, which is like deducing a domino. Shang Yang then implemented the reform decree to help Qin rule the world.
For enterprises, in order to win the trust of users, how are you going to win the trust? After winning the trust of fans, how to expand the territory and make great plans? If we were subjects of the Qin state at that time, as people in the game, whether we could move wood from the south gate would be associated with the rise of the Qin state in the future, and country email list domination of the world starts from moving a piece of wood today.
Of all things, hope is the most beautiful. "The Little Prince" said: "To build a boat, don't hire people to collect wood, but first to inspire people's desire for the ocean. The famous marketing expert Eugene Schwartz said: Marketing cannot create purchases The desire for a product can only arouse the hopes, dreams, fears or desires that already exist in the hearts of millions of people, and then direct these "existing desires" to specific products. How to awaken the users' hopes, dreams, and fears?
In The Little Prince: What is important is invisible to the eyes. "The Fantastic Journey of the Shepherd Boy" wrote: You have to understand one thing, the invisible things are far more valuable than the visible things. For the community, what you see is the flow of fans, but what you cannot see is the business opportunities and unlimited business space behind them. According to the three-degree network theory, each person can theoretically influence more than 20,000 people through the three-degree network, which means that behind each customer stands a lifetime consumption opportunity of more than 20,000 potential customers.