The author of this article analyzes the product requirements of the "Yunji" app and outputs this PRD document. The document consists of several sections: user role description, product overview, product structure diagram, global description, user operation flow chart, etc. 1. Report output environment 2. Market analysis According to the "QuestMobile China Mobile Internet 2019 Spring Report", the growth rate of China's mobile Internet users has gradually slowed down. In June 2018, it has dropped to less than 5%. In February 2019, the number of users increased by only 7 million compared with December last year. The growth of user time is also slowing down.
In the first quarter, the average daily use time per user increased by only half an hour. Moreover, Tencent, Toutiao, Ali, and Baidu accounted for 70% of the time, and Toutiao accounted for 11.3%, an increase of 3 percentage points from 8.2% in the same period last phone number list year. In contrast, the Tencent department dropped from 47.5% to 43.8%. The growth of users in the e-commerce sector is also slowing down. The competition for traffic is getting fiercer. Therefore, opening user tiered operations, deeply mining user value, and improving product user stickiness have become the top
priorities after the traffic bonus period. From 2016 to 2019, the online retail sales of physical goods and their proportion in the total retail sales of consumer goods in the whole society increased steadily. In recent years, in addition to Taobao, JD.com, and Dangdang, a number of social e-commerce platforms have emerged in the e-commerce field, such as “Pinduoduo” centered on group buying and low prices, and “Little Red Book” centered on sharing life. "Wait. In the vertical field, there are also e-commerce platforms, such as the fresh food e-commerce "Hema Xiansheng" that connects online consumption and offline experience, and the food e-commerce