People use social media to talk about products and service. We see it all the time. Everywhere somebody's recommending this or commenting on that, or even saying something bad about a product, service or company. People often use social media to complain. I was just recently going to complain about an airline, but I never got around to it and I'm sorry that I didn't. The customer service that I had was horrible and I won't use that airline again, but I'm also not giving them a chance to attempt to make it better.
You, the business owner, want to be the Phone Number List one who hears about a problem or a challenge through your own Twitter, Facebook and LinkedIn accounts. You want to be able to respond, to address the situation. We all know that as business owners, we definitely want our clients and customers to get what we promised. So we want to be able to respond to those customers and clients whenever they're attempting to interact with us. You want to be able to meet your buyers' expectations because we all know that it's easier to keep repeat customers than to continuously go out and attract new customers.
Experiment with what your customers and clients are looking for. Learn about what your customers and clients are looking for on social media. It's an excellent platform to be able to do that experiment and learn more about exactly what your customers and clients are looking for, and with Facebook, Twitter and LinkedIn, you're going to be able to find out right away what's happening and be able to do something about it. That way, you're going to be able to deliver excellent, consistent customer service.