The client needs to make a fund fixed investment theme page. The following figure shows the part of the theme page that needs to be illustrated, and is displayed in a way that the user can understand:
Client demand copy
When you see such a word, what do you think of when you want to do information design?
Make the typography look good? Replace it with a better-looking table border and add color? no!
Because even changing the layout and color is not a way that "users can understand". The understanding is not a literal understanding, but an understanding of the content. "The reason why the fund company provides the fixed investment service for users to believe and try" is this piece. The real intention of the pictures.
So before making a design, be sure to figure out: the purpose of the design .
The concept of the fund company's "fixed investment" service belongs to financial management knowledge, and business knowledge is one of the design tasks. After reading the text content, the core of the business concept is extracted through empathy.
The value of wealth management products lies in their rate of return. The rate of return of fixed investment products is achieved through long-term investment and compound interest investment. In order to show its rate of return, it is necessary b2b data to find a contrasting arrangement in this set of tabular data:
The first set of comparisons: start time – end time
Corresponding to the second set of comparisons: Beginning Equity – Ending Equity
Corresponding to the second group is the third group of data: investment amount (investment per period * number of periods) - total assets at the end of the period
Among them, the "number of phases" runs throughout, and the number of phases is the formal difference between a fixed investment fund and an ordinary investment fund.
If you can understand this level, you can use the method of junior high school mathematics to build coordinate axes (on the importance of mathematics to design).
hand drawn first draft
It can be seen that before there is no colored pen mark, the understanding of the data has already been graphical, and the real meaning of the data marked with the colored pen is the data that has not been compared just now. The rate of return converted from the change in the amount is the fixed investment. product value.
Since the meaning of the image data has been explained, it can be beautified.
The first beautification: